About Us
Lumina Apothecary began as something simple — a way to capture memories and connections through fragrance. The first spark came from my family’s food truck, Pretty in Lemon, a mobile lemonade stand in El Paso, Texas. Their handcrafted drinks, infused syrups, and fresh fruit blends inspired me to translate those vibrant flavors into scent, giving life to what became the Pretty in Lemon Collection.
What started as a family collaboration quickly grew into something more — a creative outlet where I could explore my love of literature, storytelling, and atmosphere. That passion led me to create the Heroines of Literature Collection, honoring the women and characters who shaped stories that have inspired me.
Now, Lumina Apothecary is shifting into its next chapter: creating fragrances that tell stories across all forms of inspiration — literature, film, and pop culture. From timeless novels to beloved movies, and even the worlds we build in imagination, each scent is crafted to capture the essence of a story and translate it into an atmosphere you can feel.
Lumina Apothecary is, at its heart, a labor of love. It’s a tribute to family, to creativity, and to the belief that even the smallest details — like lighting a warmer and letting scent fill the air — can be a source of comfort, connection, and inspiration.